there are killers and would be killers in australia and finland, germany, brazil. who have used columbine as an inspiration. and it's all that publicity that columbine got. the columbine killers they decided they wanted to feel important. and they sought revenge. revenge against their classmates who bullied them. maybe against all of society. and it seems to me that is the motive in this case, as well. >> i know -- i know it's revenge, i know a lot of it is notoriety. how could one not know about columbine even if you were a kid when that happened? i've heard a lot of folks say we, the media, we the public shouldn't be uttering the suspects' names because that then, of course, raises them to a level and elevates them to a level we shouldn't be doing. but do you think that would take away, you know, and some of these other potential school shooters' minds. the troubled minds, the intent to kill? >> first of all, the reporters have a duty to tell the public. and also, the idea of making them into big shot celebrities, putting them on the cover of celebrity magazines.